The news highlights that first-hand sales have dropped to 30.44%. For an investor, this is a critical signal.

• The Problem: New build prices are being pushed up by "Cost-Push Inflation" (labor, steel, cement, and land). These prices often exceed the current rental market value.

• The Opportunity: Second-hand units in Alanya are currently "undervalued" compared to the cost of building a new one. An investor can buy a 5-year-old apartment in Oba or Mahmutlar for significantly less than a new project, yet charge nearly the same rent.

📉 2. The "Liquidity Trap" in New Projects

With credit access restricted and prices high, "First-Hand" properties are becoming illiquid assets. They take longer to sell because the pool of buyers who can afford them is shrinking.

• Advice: If you are talking to UK or European investors, emphasize Resale units. They are "Ready to Move," meaning the "Rental Yield" starts on Day 1, rather than waiting 2 years for construction to finish in an uncertain economy.

🏘️ 3. The "Alanya Resilience" Factor

The report mentions that Alanya is seeing a shift toward second-hand homes for living (occupancy).

• The Shift: We are moving from a "Speculation Market" (buying to flip) to a "Utility Market" (buying to live or long-term rent).

• Strategic Move: Focus your marketing on "Value-Add" Resale. Find older apartments with "Good Bones" in prime locations (closer to the beach than the new mountain-side projects). A small renovation can turn a second-hand bargain into a high-yielding luxury rental.

  
  

💡 Professional Verdict:

The market isn't "crashing"; it is rationalizing. The "Sıfır" (New) market has become a luxury tier, while the "İkinci El" (Second-hand) market has become the engine of the economy.

Note: Market data and yield projections are based on current 2026 trends and are for informational purposes only. Real estate investments carry risks, and past performance does not guarantee future results. For full details, please see our : General Disclaimer.